Friday, May 29, 2009

Using Hashtags on Twitter


Using hashtags on Twitter for many different reasons. This short video will give you a better understanding of what hashtags are and how to use them.

-by Skeeter Hansen and Al Ferretti





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Friday, May 15, 2009

Buying Twitter Followers is a Waste of Money


-by Al Ferretti and Skeeter Hansen

You may have noticed people advertising something like or similar to, “How to get thousands of followers in a certain amount of time.” Simply said, buying followers is a waste of money. This is because the followers you will receive are mostly non-targeted. This means that the people following you have little or no interest in what you are tweeting about on Twitter.

Focus on quality over quantity. If you are using Twitter for business, it’s important that you have targeted followers. For example, if you are a wellness expert, you would want to target people who have an interest in health and wellness. It would be a waste of your money to get bunch of followers who express no interest in health and wellness.

When you buy twitter followers, you are mainly buying followers generated randomly by bots that are typically non-targeted. Non targeted followers typically will not build a relationship with you nor will they purchase your product or service. Even if you have millions of followers that are non targeted.

To capture targeted followers try using Twitter’s search to find people who are interested in what you have to offer. For example, type in the hashtag (#) followed by health or wellness. Example #health or #wellness
You’ll discover a bunch of people who are talking or “tweeting” about health or wellness. Additionally, Twellow.com is a helpful 3rd party twitter tool that enables you to find and follow people in your niche.

If people have the same or similar interest as you, they will most likely follow you, especially if you following them. Save your money and follow targeted people, you’ll be glad that you did.



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Thursday, May 7, 2009

3 Benefits of Retweeting


-By Al Ferretti and Skeeter Hansen

Let’s begin with an example of how to retweet
“RT @originalpostername A great tip to lose weight fast (link)

1. A Retweet Provides Value to Your Follower(s)
One of the most important reasons why people follow you is for value. If you can provide value to your followers you will not only make your followers happy, you will most likely attract more followers. Providing quality content is always a great way to provide your followers with value. The first thing that comes to mind is sharing a link to relevant information that is from you or another person.

2. A Retweet Can Benefit Your Personal Brand
Retweeting will help build your personal brand as well as your follower’s loyalty. If you point a follower to an external source that is truly relevant and beneficial to them, the amount of trust that person has in you will increase. The next time you post a link, whether it’s to your website or to an external source, the chances of that person clicking that link are higher than before.

3. A Retweet Can Help You Build Relationships with Others
Retweeting someone else’s content is an act of kindness, and others are likely to do the same for you. This doesn’t mean that you should expect someone to retweet your content just because you retweet theirs. Remember, retweeting is all about providing value to your followers, typically people will not retweet a post of yours unless it’s perceived as informative or helpful.

If you retweet incorrectly (sending Spam), this can actually hurt your personal brand and future traffic. If done right, a retweet can provide value to your followers, build your personal brand, increase future traffic, and build relationships with a lot of people in your niche. Happy Retweeting~

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